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Some of you may have heard of AliExpress, but you’ll likely all have heard of Labubu. If you haven’t, we’ll assume you live under a rock.
AliExpress is an international online retail marketplace where customers can shop a whole host of products from a plethora of brands.
And adding to its extensive list of commercial partners is Pop Mart, which only means one thing – AliExpress will be your go-to to secure new editions of the viral Labubu characters.
In recent months there’s been massive hype around the devilish faced furry Labubu. The Monsters collection – created by illustrator Kasing Lung – has taken social media by storm and caused an absolute frenzy.
In fact, the popularity of quirky characters like Labubu has driven a 300% YoY growth in the collectible toy category on AliExpress, from the beginning of 2025. Better yet? Just a week into June, the marketplace has already seen a 10x increase in sales of ‘blind box’ products.
Originally brought to life in illustrated books and later produced as miniature collectibles, the dolls now appear in a variety of formats, including plush toys and keychains.
The mystery-packaged figures, which are sold in blind boxes so the colour is a surprise to the shopper, is said to have gone viral because of former Love Island contestant-turned-presenter-come-podcast-host Olivia Attwood’s obsession, though David Becham, Dua Lipa and Rihanna have been spotted with what we consider looks like a miniature gremlin on their bags.
The hype around Labubu has seen hordes of people flock to Harrods in a bid to get their hands on a Labubu. The demand for Labubu’s has also been evident on AliExpress, which has seen a rise in searches for the trending toy in the last two weeks alone.
Now, you won’t have to queue for hours in a bid to get a Labubu, as you can shop the viral sensation online through the official Pop Mart store on AliExpress, including hotly anticipated new editions of the Labubu characters.
Alongside the Pop Mart shop, AliExpress is also launching an unmissable Summer Sale, which will run from June 16 to June 25 – and see a whopping up to 80% discount across the website.
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The 10-day sale will enable customers to shop to their heart’s content, save more on exclusive deals, and secure free shipping as well as free returns.
Naturally we’ve bagged an exclusive discount code for you too!
AliExpress Discount:
- Get £15 off over £80 spend with UKAESLHW15
- Get £25 off over £120 spend with UKAESLHW25
- Get £50 off over £200 spend with UKAESLHW50
Just when you thought you’d heard it all, AliExpress is also set to run a live stream directly from Pop Mart’s theme park Popland, in Beijing, via the AliExpress app, as well as TikTok, on June 17 to honour the sale and to introduce the range of Pop Mart products to shop – including said new Labubu’s.
Safe to say AliExpress really is spoiling us.
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