An advert featuring David and Victoria Beckham has come under fire for being ‘disgusting’ and ‘tone-deaf’.
UberEats has sparked backlash for their Super Bowl advertisement, which also features a reunion between Jennifer Aniston and David Schwimmer.
Titled ‘Don’t Forget Uber Eats’, the one-minute clip focuses on ‘remembering’ the food delivery service, even if you’re forgetting ‘something else’.
At one point, showbiz royalty Posh and Becks ‘forget’ Victoria’s Spice Girls roots, with David questioning: ‘Remember when you used to be a Pepper Lady?’
‘Wasn’t it the Cinnamon Sisters?’ Victoria quips back.
Meanwhile, Rachel Green actress Jen remembers her lunch delivery, but completely forgets her Friends co-star, avoiding a hug with: ‘Have we met?’
But it’s not the A-list cast people have a problem with.
While other clips see rapper Jelly Roll asking if someone ‘doodled’ on his face (forgetting his tatts) and one employee forgetting to wear trousers, another segment has someone eating peanut butter.
Holding up the jar with a spoonful, they ask: ‘There’s peanuts in peanut butter?’
‘Oh, it’s the primary ingredient,’ they add.
The man’s face is entirely swollen up, with his eyes close to shut, as the ad implies he ‘forgot’ about his allergy.
In tiny font, as the clip plays, text appears on the ad reading: ‘Please please please do not forget there are peanuts in peanut butter.’
And the moment has sparked fury, with X user @ArlandJD writing: ‘Disgusting, tone-deaf, and completely unnecessary use of an allergic reaction in an ad.
‘I have been ruthlessly bullied throughout my life by this stereotypical depiction of anaphylaxis.
‘Perpetuating this offensive joke is unacceptable, @UberEats. Classless.’
According to the NHS, anaphylaxis is a life-threatening allergic reaction that happens very quickly. It needs to be treated in hospital immediately and can lead to dangerous symptoms like swelling of the throat, feeling dizzy, difficulty breathing and difficulty swallowing.
@NoNutTraveler also wrote on X: ‘Your throat closes, sensing you are dying during #anaphylaxis NOT funny My son once pleaded w/ me to remove the arms strangling him during a #peanutallergy reaction @UberEats – if U “forget” you have a #foodallergy can literally DIE- NO JOKE #SuperBowl.’
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@SS19934 added: ‘I am totally disgusted by this! Removing the Uber Eats app from my phone. As a mom of a Peanut/Tree Nut Allergy daughter I can’t even understand what kind of humor is this! Does Uber Eats staff or the Advt agency staff have no idea about the constant stress under which we live!’
Following the backlash, Uber has announced it will be changing the ad before it airs during the Super Bowl game on Sunday.
The Food Allergy Research and Education nonprofit shared a statement criticizing the ad earlier this week, and later confirmed that Uber ‘have made a change to the ad that will air to the Super Bowl’s wide audience, they are editing out the reference to the peanut allergy’.
Metro.co.uk has approached UberEats for comment.
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