The Duchess of Sussex has launched a new business venture with a swanky video on Instagram.
Meghan Markle’s new brand, American Riviera Orchard, has been kicked off this evening with a clip of her cooking in a stunning rustic kitchen, while a woman’s hands are seen arranging pink and white flowers.
A grid post on its new Instagram account revealed the brand’s new gold ‘American Riviera Orchard Montecito’ logo, complete with a swirly emblem.
The bio says the brand is ‘by Meghan, the Duchess of Sussex’.
An insider told Page Six Style that the brand will work as an extension of her former lifestyle blog The Tig.
The American Riviera Orchard launch is said to coincide with the launch of a new cookery show featuring Meghan for Netflix – where she will be making and selling her own products.
A source said: ‘She’s been working on this for over a year and it’s all the things that are close to her heart — all the things she’s passionate about.’
The brand is set to focus on home, garden, food and general lifestyle wares.
A trademark application obtained by Page Six Style reveals American Riviera Orchard will sell a wide range of home goods, including edible treats like jellies, jams and spreads and tableware staples such as cutlery, table linens and drinkware. Cookbooks are also covered.
More Trending
The brand’s website currently has very little available – just a picture of the logo and an option to sign up to a ‘waitlist’.
The news comes two days after a defamation case, brought against Meghan by her half-sister Samantha, was dismissed in court.
The Duke and Duchess of Sussex have remained quiet amid conspiracy theories about Kate Middleton’s whereabouts and the edited photograph shared on Mother’s Day.
Last week they sung ‘happy birthday’ and gave cake to the family of a teacher killed in a school shooting.
Get in touch with our news team by emailing us at webnews@metro.co.uk.
For more stories like this, check our news page.
MORE: Petty plan for Diana memorial event shows just how split William and Harry are
MORE: Meghan and Harry’s photographer shares original image to stop another photoshop scandal
MORE: Jeremy Clarkson ‘given Who Wants To Be A Millionaire? lifeline’ after controversy
