
I’ve turned over a new leaf. I won’t be promoting bottles of wine that cost £6 or less… unless they shake the foundations of my world in some way.
Why the change of heart? Well, get a load of these stats using a £6.31 bottle of wine as an example; the excise duty is £2.67 (across the board), then there’s VAT (£1.05), the retailer and importer profit margin (£1.37), logistics (30p), packaging costs (64p).
All this before we’ve even got to the money spent on the actual wine in the bottle, which is 29p (4.5%) until you move up to the £10 price point, where it suddenly becomes £2.10 (21%). I know, shocking right?
You can access all of these numbers in the annual Bibendum Vinonomics report, which is the go-to infographic for the wine industry. They update it whenever there’s a new budget, so it’s worth checking out. For a £20 bottle you’re getting £6.33 worth of wine, so it’s the opposite of the law of diminishing returns, would that be the law of increasing returns?
But then, who’s shelling out £20 on a mid-week bottle at home? Not me, that’s for sure, I’m more an £8 -£12 man for the everyday stuff (sometimes less, see my recommendations below).
But, and it’s a big but, when you find a tasty wine for well under a tenner, it can be a revelation. Like you’ve gamed the system in some way. But how do you know if a wine is good value for money or not? That’s a question you could write a book on, and people have. Long story short, it’s all down to personal preference and how much you enjoy that particular drinking experience versus what you’ve forked out for it.

When you know, you know. You know?
And not meaning to be all Debbie Downer about it, but what I can assure you is that at £5.45 it won’t be a sustainable or ethically minded bottle, as there’s no margin to be. So, I’ll leave that moral conundrum in your capable hands. Don’t worry, I’ve included a more expensive wine for those who want to sleep at night…
Pierre Jaurant Bordeaux AOC, £4.99, Aldi

Here’s the bottle people were comparing to the £3,000 bottle of Chateau Mouton Rothschild that David Beckham is partial to. Cute idea, but they can’t be compared.
Aldi’s is a juicy and ‘drink-me-now’ bottle with tons of plums, damsons and hedgerow fruit, the other is a ‘leave-me-the-heck-alone’ bottle, made by a legendary winemaking house from exceptional fruit.
£3k is excessive though, even by Beckham’s standards, hence it’s not recommended in my column.
Chassaux et Fils Côtes du Rhône, £5.19, Aldi

This is made by the same producer behind the viral Chassaux et Fils Atlantique Rosé. You know, the squat bottle with the blue and white label and stripey neck?
In spring, there was a cap on how many bottles customers could buy, it went that viral. This is their red Côtes du Rhône, which is silky, black-fruity, herbaceous and even a touch spicy. Let’s make this just as viral, shall we?
Côtes du Rhône Palais St Vigni, £5.45, Tesco

Simple but very effective, I have ‘best value’ that I scrawled above this wine in my tasting booklet.
Produced by Masion Jahanes Boubée, one of the largest wholesalers in France. They operate in all major French regions, hence the economies of scale bringing down the price. This red is 50% Grenache, for a ripe and ready sipping experience.
Bordeaux AOP Superieur, £5.99, Lidl

Go on, I dare you to deny that this is outrageous value for money at under £6. In fact, this should be the actual definition of a weekday wine.
It’s got some oak ageing and delivers typical Claret flavour cues, like blackberries, cassis and mint with some mild tannins.
Interestingly, Lidl also does a Saint Emilion Grand Cru for £15.99 which, although good, I didn’t feel was complex enough to be worth the price.
Chassaux et Fils Costières de Nîmes, £6.69, Aldi

This is a Syrah-heavy wine, to the tune of 70% of the blend, which is 20% more than the previous vintage. This makes it spicier, richer and deeper than its Côtes du Rhône counterpart. I’ve put in my tasting notes, ‘coffee, mocha and caramel characters’, and then I’ve scribbled two stars beside it, which means it’s a good one.
More Trending
Costières de Nimes is the most southerly appellation in the Rhône Valley, any further south and you’d be in the Mediterranean. Hence, they have a marine influence there which brings freshness into the wines.
Château Troupian Haut-Médoc, £16, Ocado

Non-spend thrifts, here’s one for you. Unusually, a Merlot-dominated wine from the Haut-Médoc on the Left-Bank of Bordeaux, an area where the wines are usually higher in Cabernet Sauvignon. Thus, it’s informal, lacks austerity, is fresh and full of crunchy red apples and frangipane flavours.
Deals of the Day
Save £300 on the 'Ferrari of lawn mowers' that gardeners are calling 'unbelievable'
From swimsuits to tankinis, here’s what we’re shopping from Damson Madder’s swimwear edit
Festival season is looming! The ultimate packing checklist to brave Glastonbury and more
Tesco becomes first UK supermarket to make major aisle change in 93 stores
Stop what you’re doing – Dolly Parton has collaborated with Good American
Troupian’s wines have been described as feminine in flavour, which I’m not on board with. There are no masculine and feminine flavours in my book. This one is delicate (for Bordeaux), powerful and intense with a Celyon tea finish.
More expert drinks content
If you count yourself a purveyor of the finer things in life, Metro's Drinks Column is where you need to be.
Immerse yourself in the world of good drink, fronted by industry expert Rob Buckhaven - a place for readers to whet their whistle with the latest and greatest in the world of drinks. From unpacking the best supermarket wines from Aldi, Tesco and Lidl, to introducing audiences to the wallet-friendly Cremant out-bubbling the fanciest of French Champagnes (or the best wines to drink after sex), this is a haven for those who love to celebrate.
Stay ahead of the curve as Rob plucks from the vines the wines of the season and the spirits you need to know about; speaking with experts and mixologists while unpacking the latest concoctions, finding the best non-alcoholic options for those looking to moderate, discovering the best food pairings for your drops, and going up against the latest TikTok chatter to demystify the liquid landscape.
Can you really make cheap vodka taste expensive by putting it through a Brita filter?
What happens when you put wine in a blender?
MORE: Former McDonald’s chef shares secret menu swap to order a ‘pub favourite’
MORE: How much has changed almost 10 years since supermarkets started charging for bags