For years, Primark fans have begged for a nationwide Click and Collect option to make their shopping experience easier.
And now, the retailer has finally answered the call.
Following a trial where around a third of stores began offering the service on a limited range (and a rush of orders led the website to crash), it’s set to be launched across the country over the next few months.
Primark has confirmed it will offer Click and Collect in all 186 UK stores by summer, with 18 locations being added to the list last week as part of the staggered rollout.
Customers can browse and order from thousands of products across women’s, men’s, kids clothing and homeware on the Primark website, before picking up their items in store from two days later, at a time that suits them.
The service also gives shoppers access to buys they might not otherwise be able to get in their local store, including Primark’s new adaptive clothing range, specially designed around the needs of those living with a disability.
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It’ll come as welcome news for the numerous X users who urged the brand to bring it to their local stores, with @abbigabbitalkswho writing: ‘Primark bringing click and collect?? Need that.’
‘Finally Primark are doing a proper click and collect,’ rejoiced @mxriepriv alongside a happy tears emoji, while @_akabambi added: ‘Primark offering click and collect is so dangerous for my bank account.’
Those who had tried the service sung its praises too.
‘Click and collect is game changing,’ said @JessCCorcoran. ‘No more fighting the folded shelves of either XS or XL.’
New Primark Click and Collect stores
On February 26, 18 Primark locations launched the Click and Collect service as part of a staggered nationwide rollout:
- Basingstoke, Unit 6, The Malls Shopping Centre, RG21 7QU
- Boscombe, 599-607 Christchurch Road, BH1 4AN
- Bournemouth, 48-52 Commercial Road, BH2 5LR
- Cardiff, 48 Queen Street, St Davids Centre, CF10 2EF
- Cheltenham, 201-207 High Street, GL50 3HH
- Cwmbran, Cwmbran Shopping Centre, General Rees Square, NP44 1AH
- Darlington, 12 The Cornmill Centre, DL1 1NH
- Hartlepool, Unit 194A, Middleton Grange Shopping Centre, TS24 7RR
- Llanelli, Unit 11, Trostre Retail Park, SA14 9UY
- Middlesbrough, Unit 1, Bottomley Mall, TS1 1SU
- Newcastle, 78-84 Northumberland Street, NE1 7DF
- Newcastle Metro Gateshead, Central Mall, Metrocentre, NE11 9YG
- Newport, 142-143 Commercial Street, NP20 1LN
- Poole, 198-206 High Street, Dolphin Centre, BH15 1EB
- Salisbury, 44-50 Old George Street, SP1 2AG
- Sunderland, The Bridges Shopping Centre, SR1 3DR
- Swindon, 8-9 Regent Street, SN1 1JQ
- Teesside, Unit 11, Teesside Industrial Park, TS17 7BW
Kari Rodgers, UK Retail Director at Primark, commented: ‘We know that our customers love the convenience that Click and Collect offers, as well as the opportunity to access ranges otherwise only found in larger stores.
‘With the rollout now due to complete in time for summer, we hope this will help make summer holiday shopping that little bit easier.’
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This follows a period of expansion from the brand, where £100 million was invested into upgrading existing stores and opening new ones.
As part of the plan, Primark Westfield Stratford will be doubled in size to a behemoth 81,000 sq ft – making it the second-biggest in the country – and branches in Epsom, Bury St. Edmunds, Teesside Park and Glasgow Fort are due to hit the high street.
The retail giant also announced its first-ever standalone homeware store, due to open in Belfast this month.
Fountain House will feature an even bigger assortment of Primark’s beloved interiors range at the same bargain prices, with reed diffusers for as little as 80p and towels from £1.80 alongside larger furniture items like £50 storage benches and £45 side tables.
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