Aside from its bargain prices and unpredictable central aisle, Lidl is well-known for one thing: its in-store bakery.
The retailer’s bakery has a cult following and several impressive accolades under its belt, including being crowned the nation’s favourite in 2024.
Shoppers go wild over the All Butter Croissant, with 122 of them selling every single minute. However, a new item just launched and if reactions are anything to go by, it might be a serious rival for the classic pastry.
Ahead of Easter, Lidl has launched Mini Egg Brownies in the bakery, which cost just 89p each.
The new item features a brownie base, and appears to have a layer of chocolate on top which is covered in pieces of colourful crushed Mini Eggs.
Lidl customers have been raving about the sweet treat, with some hailing it the ‘best brownie ever’ in response to a post by New Foods UK on Facebook.
Tyanna Riddiford said: ‘These are absolutely amazing!!!’ As Helen Tyndall wrote: ‘Had one yesterday, best brownie EVER.’
Emma Owen was stunned, saying: ‘I didn’t think they could get much better.’
And Tiffany Hawkings proclaimed: ‘They are delicious as I just had one.’
‘Okay, I’m a Lidl girlie now,’ joked Micha McGhee, while a few others claimed they ‘needed’ to go to Lidl instantly.
There was one complaint that was made about the brownies, however, and it was all to do with their size. One shopper said they’d had to buy four, similarly Michelle Clark admitted: ‘They were nice but sooooo small!’
This comes hot of the heels of another popular bakery launch at Lidl, as the retailer recently introduced a Brioche Chocolate Croissant to its range.
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Also priced at 89p, the pastry features a golden crust dusted with sugar and a gooey centre filled with chocolate.
Those who want to try it will have to be quick though, as it’s only around for a limited time. The same is likely true of the Mini Egg Brownies, as a seasonal product, although this hasn’t been confirmed as of yet.
Lidl isn’t the only shop with new Easter goodies on the shelves right now. M&S caused a stir this week as they dropped new Dippy Egg Hot Cross Buns £3.50 for a pack of six).
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The intensely chocolatey buns have been hailed a ‘game-changer’ by the supermarket, and feature a soft cocoa bun and a gooey yellow and white chocolate filling.
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