Aside from the return of axed crisp flavours, there’s one thing Walkers fans have spent years begging the brand for — to fix the colour of Salt & Vinegar crisp packets.
Many believe that Salt & Vinegar packets should be blue, while Cheese & Onion should be green, as this is how most other crisp brands distinguish the flavours. However, Walkers does things the other way around.
Some Brits claim this hasn’t always been the case as they think the packets used to be the ‘right’ way and Walkers changed the colours in the mid-90s — but the company has always maintained that they never made any kind of switch.
However, they’ve just reignited the debate once more, after posting a suggestive image on Instagram, showing a blue Salt & Vinegar packet and a green Cheese & Onion one.
The image simply says: ‘That’s better.’
Walkers captioned the post writing: ‘You spoke, we listened.’
No other information was given as to whether or not they are actually changing the colours of the packets, so it could very well just be a marketing stunt or early April Fools’ Day prank.
If it is a joke, it’s a pretty big one as the image from the social media post has also popped up on a billboard in London, and a few meme accounts have shared snaps of what appear to be leaked shots of new crisp packets.
While nothing has officially been confirmed either way by Walkers, people have still had very mixed responses to the idea of the change.
There are those who think changing the colours would be the ‘best news ever’, but the majority of the comments showed there would be absolute outrage if Walkers did make the switch.
An Instagram user named @lahna.rose11 wrote: ‘NOOOOO WHY WOULD YOU DO THAT?’ As @dennoe24UK proclaimed: ‘What? Since I first ate crisps in the early 70s Salt & Vinegar were in a green bag… this hurts.’
Similarly, @sanj_tedz said they felt ‘betrayed’, posting: ‘You gave in to peer pressure. Cheese & Onion (BLUE) and Salt & Vinegar (GREEN) World Cup 98 was my first experience for Walkers. Utter woke nonsense.’
@rav_landa agreed, saying Walkers was ‘no longer unique’ as they were ‘copying every other company’.
And @anaztarzia added: ‘Nah that’s genuinely CRIMINAL’.
A few people also thought the images of the crisps posted by @madeinpoortaste looked ‘photoshopped’ or AI generated.
If the post is just a stunt, Walkers wouldn’t be the only company guilty of toying with fans as there’s been an influx of this kind of marketing gimmick of late..
Earlier this month Lipton sparked backlash after claiming it would be axing its popular Peach Ice Tea flavour, only to backtrack on the announcement a few days later – a move that left many ‘in tears’.
Aldi also recently made a joke post which read ‘RIP Middle Aisle’, scaring loyal customers who love finding random bargains in the store.
While we wait to see if Walkers is just pulling our leg, there are some other great crisps for us to enjoy aside from Salt & Vinegar and Cheese & Onion, as the brand recently brought back the beloved Worcester Sauce flavour. But honestly, even that move was a bit chaotic.
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Walkers had to issue an apology after announcing they would be selling the crisps once more, but only in one specific shop in the West Midlands.
The company ended up re-launching the crisps nationwide in a major U-turn, saying: ‘On reflection, maybe we shouldn’t have just limited the sale of Walkers Worcester Sauce flavoured crisps to only one store in Worcester.
‘Fans, we’ve heard your outrage loud and clear. So we’ve decided that your favourite Walkers Worcester Sauce flavour crisps will land on shelves at retailers all over the UK from Monday March 17 onwards.
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‘We’re working hard to make them available for everyone to enjoy the beloved flavour – which is now even more Worcesterhsire-y with Lea & Perrins’ iconic sauce. We’re sorry for any distress caused.’
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